In the nike high heels service, altogether divides into the innate brand, the agent brand and the international trade three parts. Among them, the innate brand service always is foundation of the hundred Li's international vertical life, but acts the Nike brand is its athletic event in which one is weak. The Nike wealth newspaper may see from 2011, this year opened the door newly shop 1025, the gate shop speed-up had achieved 28%, until 2011 year's end Nike altogether has 14950 main house gate shops in the sporting goods market.
But the nike running shoes product shop is only 10270.Although hundred Li's sporting goods terminal shops are higher than its footwear product by far, but comes from the benefit which brings in the Nike product terminal shop by far is higher than the sporting goods actually the terminal, in 2011 in hundred Li 28,900,000,000 Yuan total sales volumes, comes from the Nike contribution is only 10,400,000,000 Yuan.
May see from the sales proportion, nike air max australia in the proxy brand aspect is a weak link. Therefore, hundred Li had only then thought purchases the channel to discuss BIGSTEP Corporation. Regarding this, determines the final outcome Nike business management consultant firm vice-president Li Weiming to think that," In the Nike innate brand service, it already arrived a bottleneck time, the rise space had definitely been inferior the agency business was big, although therefore the present hundred Li's sports brand profits does not compare its innate brand, but stemming from to the future huge growth space consideration, Nike will be able to choose purchases other companies, continued to expand the Nike brand proxy scale."
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