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In order to expand the nike free run brand influence, develops the market, each big sports brand is supporting London the Olympic Games it may be said gave the care.Nike supports China teams of the 5 dream, Nike provides China the national sports team to receive an award the clothing, invites Xu Haifeng and so on to have the significant influence new veteran athlete in the Chinese sports history to photograph the brand-new promotional film.

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Some statistics stated that, take nike air max 2012 as representative's 8 Fujian Quanzhou Enterprise, for included China's 21 countries and the multitudinous well-known athletes has provided Olympic Games the team clothing and the athletic field equipment, signing country quantity occupied head of the domestic various brands." The Nike brand supports London the Olympic Games to look resembles lively, but perhaps in the economic crisis time, the effect by far cannot achieve their anticipating."